Internet Website Promotion Tips - Using Offline Strategies

Internet for Business

Promoting your Business Website "offline" can bring great results

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Web Promotion Tips for Your Business Website
Many people will tell you that successful internet website promotion depends on “optimizing” your website for the search engines.

You are then led up a path where you have to keep changing your website as the search engines change their ways of listing things. As fast as you “optimize” your site, Google, Yahoo! and the others have moved the goalposts.

So, to have any chance of success with your internet website promotion, you have to keep optimizing your pages over and over.

Now consider some facts. Most people in the world are still not regular users of the Internet. Let’s repeat that. The majority of people who you want to reach don’t use the Internet (unless of course they’re tech-savvy youngsters). So it doesn’t matter how well you optimize your website, most your customers simply will never find it.

So what does this tell us? That “offline” website promotion is more important than online promotion. You may be able to optimize your website to get high rankings in a search engine. But that doesn’t mean you’ll reach the vast majority of people who could buy your product or use your information.

This was confirmed recently by one study that showed most people go to a web address (URL) after having read it in a newspaper or magazine, been given it by a friend or colleague, or having heard it being mentioned by someone speaking at a meeting or on TV.

In other words, it’s likely that significant numbers of people who get to your website will do so having heard the web address somewhere outside the Internet.

You can get many people visiting your website, even if you are not ranked highly by the search engines. Here are two very effective means of internet website promotion:

Write articles for use in regular publications - newspapers, magazines and so on. Always include your website address in the article and you’ll get hundreds - possibly thousands - of people to notice your web address.You could, for example, approach you local newspaper and offer to write a short article covering a topical subject you’re familiar with, like “How to Claim Travelling Expenses” or “10 Tips to Reduce Auto Repairs”. Remember, you know more about your field of expertise than 90% of the others!

Speak at every opportunity. Make presentations to business clubs, chambers of commerce, local societies - you name it, you should speak at it. Every time you speak, mention your website address.

Although these are the two primary ways of “offline” internet website promotion, don’t neglect your business stationery, posters, print advertising, car stickers and so on. The more your website address is visible outside the web, the more visitors you will get, regardless of how kind the search engines are to you.

Next ... Email Marketing

Last updated: August 2008. Copyright © 2006-2008 Scotch Macaskill, 18 Strawberry Fields, 36 College Road, Pietermaritzburg, South Africa. Tel: +27 33 3422811. Privacy: Your privacy is guaranteed. Personal information, including email addresses, will never be sold or given to third parties. See our Privacy Policy for further details.

Internet for Business
Promoting your Business Website "offline" can bring great results
Home > Website Promotion > Web Promotion Tips Web Promotion Tips for Your Business Website Many people will tell you that successful internet website promotion depends on “optimizing” your website for the search engines. You are then led up a path where you have to keep changing your website as the search engines change their ways of listing things. As fast as you “optimize” your site, Google, Yahoo! and the others have moved the goalposts. So, to have any chance of success with your internet website promotion, you have to keep optimizing your pages over and over. Now consider some facts. Most people in the world are still not regular users of the Internet. Let’s repeat that. The majority of people who you want to reach don’t use the Internet (unless of course they’re tech-savvy youngsters). So it doesn’t matter how well you optimize your website, most your customers simply will never find it. So what does this tell us? That “offline” website promotion is more important than online promotion. You may be able to optimize your website to get high rankings in a search engine. But that doesn’t mean you’ll reach the vast majority of people who could buy your product or use your information. This was confirmed recently by one study that showed most people go to a web address (URL) after having read it in a newspaper or magazine, been given it by a friend or colleague, or having heard it being mentioned by someone speaking at a meeting or on TV. In other words, it’s likely that significant numbers of people who get to your website will do so having heard the web address somewhere outside the Internet. You can get many people visiting your website, even if you are not ranked highly by the search engines. Here are two very effective means of internet website promotion: Write articles for use in regular publications - newspapers, magazines and so on. Always include your website address in the article and you’ll get hundreds - possibly thousands - of people to notice your web address.You could, for example, approach you local newspaper and offer to write a short article covering a topical subject you’re familiar with, like “How to Claim Travelling Expenses” or “10 Tips to Reduce Auto Repairs”. Remember, you know more about your field of expertise than 90% of the others! Speak at every opportunity. Make presentations to business clubs, chambers of commerce, local societies - you name it, you should speak at it. Every time you speak, mention your website address. Although these are the two primary ways of “offline” internet website promotion, don’t neglect your business stationery, posters, print advertising, car stickers and so on. The more your website address is visible outside the web, the more visitors you will get, regardless of how kind the search engines are to you. Next ... Email Marketing
Last updated: August 2008. Copyright © 2006-2008 Scotch Macaskill, 18 Strawberry Fields, 36 College Road, Pietermaritzburg, South Africa. Tel: +27 33 3422811. Privacy: Your privacy is guaranteed. Personal information, including email addresses, will never be sold or given to third parties. See our Privacy Policy for further details.