Email Marketing
Email newsletters are a powerful way of promoting your business or marketing specific products.
Say you own a store specializing in outdoor and camping gear. Many of your customers would
appreciate useful advice and tips on camping and hiking, e.g. how to adjust a backpack or cook on a gas fire.
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Experienced sales professionals say there is one key factor that distinguishes good
marketers from others and that is to have persistent and consistent follow-up.
The most efficient and cost-effective way of doing this is through permission email marketing.
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In targeted direct email marketing, a promotional or sales message is sent to a
list of potential customers on an individual basis, as opposed to using a mass medium
like radio or printed fliers. Instead of sending the message by post to a list of addresses,
as in traditional direct marketing, the message is sent by email.
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NB: See also our Business Store for Affordable Business Products.
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