Your Business Website
A website can benefit nearly any business and not only those that sell goods or services
over the Internet. A website should be regarded as an important business tool that
can help cut costs, increase sales, improve customer service, and enhance productivity.
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Planning is essential for the success of your business web site. Methodical planning will ensure that visitors to your
web site recognise the site’s purpose quickly; move easily and intuitively through categories and content levels;
feel in control of their experience;
remain on the site until they get what they want.
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Once you have a solid idea of your web site’s main goals or objectives and the target audience,
you can start thinking about the design and lay-out of the site. You may of course at this stage think,
“hey, this is way beyond my field of knowledge - time to bring in an expert”.
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After you’ve planned your business web site (identified the site’s goals, intended audience etc.)
and decided on the type of site you want (the design and lay-out), it’s time to build. At this
point you have to make a couple of crucial decisions. The first is: Do it yourself, or outsource?
The answer to this question will in turn generate further options.
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NB: See also our Internet & Business Store for Affordable Office Products.
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